How Many Lawyers Does It Take To Screw In a Light Bulb? – Lawyer Advertising Sends the Wrong Message

There are a number of variations/answers to the old joke: How Many Lawyers Does It Take To Screw In a Light Bulb?

A1: How many can you afford?

A2: None, lawyers only screw us.

A3: It only takes one lawyer to change your light bulb to his light bulb.

For more answers to this age old questions go to James Fuqua’s Law Jokes: Click here.

Here is a Minnesota law firm’s advertisement that puts a new spin on the question:


If you cannot view the video, click here.

This firm is likely seeking to emphasize its teamwork mentality, but in my view, the message stresses the common client complaint of lawyer redundancy. The advertising conveys the message that the firm uses five people to do the work of one maintenance man. What are these lawyers doing? Shouldn’t they be suing somebody? If it takes that firm five lawyers to screw in a light bulb, how many will show up to defend a deposition? Pity the client who pays the bill. Collaboration is generally a good thing, but these folks’ video is sending the wrong message.

This marketing idea may have looked good on paper, but, in my view, it failed in practice.

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